How do loyalty tiers work?
Updated at 2026-05-04
As part of the Inner Circle, you progress through tiers based on your spending β unlocking better rewards and exclusive benefits along the way.
How tier progression works
- Tiers are based on your spending after joining the loyalty program
- Purchases made before joining do not count
- Upgrades happen automatically β no action needed
Tier overview
| Tier | Unlock condition | Points per β¬1 |
|---|---|---|
| Member | Join the program | 5 points |
| Craftsman | β¬250 spend after joining | 6 points |
| Architect | β¬750 spend after joining | 7 points |
Tier benefits
Member
Your starting tier once you join the Inner Circle.
You get:
- 5 points per β¬1 spent
- Access to the referral program
- Birthday reward (10% discount)
Craftsman
Unlocked once you reach β¬250 in spending.
You get:
- 6 points per β¬1 spent
- Birthday reward (15% discount)
- Early access to sales
Architect
Unlocked once you reach β¬750 in spending.
You get:
- 7 points per β¬1 spent
- Birthday reward (15% discount)
- 24-hour early access to major product drops
- Exclusive annual Inner Circle reward
- Opportunities to give product feedback
What counts toward your tier
- Only completed purchases
- Only orders placed after joining the loyalty program
Orders that do not count:
- Orders placed before the launch of the program (April 2, 2026)
- Refunded orders (fully or partially)
Example
| Order | Spend | Total |
|---|---|---|
| Order 1 | β¬120 | β¬120 |
| Order 2 | β¬140 | β¬260 |
β You unlock Craftsman automatically
Why tiers matter
The higher your tier, the more value you get:
- More points per purchase
- Better rewards
- Earlier access to drops and sales
Where can I see my tier?
Log in to your account and visit the loyalty page to see:
- Your current tier
- Your progress toward the next tier
- Your available benefits
Need help?
If your tier doesnβt look correct, contact our customer support team β weβll be happy to check it for you.