How do loyalty tiers work?

Updated at 2026-05-04


As part of the Inner Circle, you progress through tiers based on your spending β€” unlocking better rewards and exclusive benefits along the way.


How tier progression works

  • Tiers are based on your spending after joining the loyalty program
  • Purchases made before joining do not count
  • Upgrades happen automatically β€” no action needed

Tier overview

Tier Unlock condition Points per €1
Member Join the program 5 points
Craftsman €250 spend after joining 6 points
Architect €750 spend after joining 7 points

Tier benefits

Member

Your starting tier once you join the Inner Circle.

You get:

  • 5 points per €1 spent
  • Access to the referral program
  • Birthday reward (10% discount)

Craftsman

Unlocked once you reach €250 in spending.

You get:

  • 6 points per €1 spent
  • Birthday reward (15% discount)
  • Early access to sales

Architect

Unlocked once you reach €750 in spending.

You get:

  • 7 points per €1 spent
  • Birthday reward (15% discount)
  • 24-hour early access to major product drops
  • Exclusive annual Inner Circle reward
  • Opportunities to give product feedback

What counts toward your tier

  • Only completed purchases
  • Only orders placed after joining the loyalty program

Orders that do not count:

  • Orders placed before the launch of the program (April 2, 2026)
  • Refunded orders (fully or partially)

Example

Order Spend Total
Order 1 €120 €120
Order 2 €140 €260

β†’ You unlock Craftsman automatically


Why tiers matter

The higher your tier, the more value you get:

  • More points per purchase
  • Better rewards
  • Earlier access to drops and sales

Where can I see my tier?

Log in to your account and visit the loyalty page to see:

  • Your current tier
  • Your progress toward the next tier
  • Your available benefits

Need help?

If your tier doesn’t look correct, contact our customer support team β€” we’ll be happy to check it for you.